A Belfast jeweller is offering shoppers the opportunity to bag themselves £1,000 worth of jewellery this week – and all they have to do is crack a code!
To mark the family-owned jeweller’s 100th anniversary, Beaverbrooks, which opened its first ever store in Belfast, is hosting a celebratory giveaway instore on Tuesday 21 May from 4:00pm-6:30pm.
The Beaverbrooks story began in Belfast back in 1919, when three Adlestone brothers moved to the city to pursue their passion for fine jewellery, selling silverware from a suitcase. Just one year later, the brothers swapped a suitcase for a store, as they opened their first ‘Adlestones’ store in Belfast, which would later become Beaverbrooks as it is known today.
100 years on, in a nod to the business’s rich local heritage, a £1,000 Beaverbrooks Gift Card will be locked within a suitcase in the Donegall Place store, with a combination lock for shoppers to attempt to crack.
Customers will be invited to have a go at guessing the code to open the suitcase – and one lucky shopper who cracks the code will win a £1,000 shopping spree instore.
Complimentary sweet treats and fizz will also be available at the special celebratory event, which will be hosted by Beaverbrooks’ managing director, Anna Blackburn and chairman, Mark Adlestone – a third-generation family member of the Adlestones.
May Ingram, store manager at Beaverbrooks Belfast, said: “From birthdays to proposals, we’ve spent 100 years creating unforgettable moments for our customers – that’s why to celebrate our 100-year anniversary, we’re giving shoppers the chance to bag themselves a £1,000 Beaverbrooks shopping spree!
“Beaverbrooks began its story in Belfast 100 years ago, so it seemed only fitting to host an event to celebrate the centenary. The Adlestone brothers arrived in Belfast with nothing but a suitcase full of silverware and a dream to sell jewellery – and we wanted to pay homage to this legacy by asking locals to crack our top-secret suitcase code to receive the goodies inside!
“We want to say a huge thank you to everyone who has supported us throughout the years and we look forward to welcoming shoppers to our event on Tuesday 21st May, as well as throughout our birthday weekend.”
The jewellery retailer, which officially turns 100 on Saturday 25th May, will also be sharing its birthday celebrations by handing out a £100 Beaverbrooks Gift Card to one shopper lucky enough to be celebrating their birthday on the same day.
The first shopper to bring a form of identification in to the store on Saturday 25th May to prove they share their birthday with Beaverbrooks will win the £100 gift card.
For further information on Beaverbrooks please visit www.beaverbrooks.co.uk
"From birthdays to proposals, weve spent 100 years creating unforgettable moments for our customers."
May Ingram, store manager at Beaverbrooks Belfast
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