Entirely Retail

CITYOFLONDON RETAIL NEWS

Monday November 27 2017


Chocolate Treat 'Yowie' Arrives Back in Britain


After a 12 year hiatus, Yowie returns to the UK market



Chocolate Treat 'Yowie' Arrives Back in Britain

ONE of the UK’s best-loved childhood treats has made its long-awaited return to shelves after a 12 year hiatus. 

Yowie is a premium chocolate treat that reveals a high quality collectable toy inside - coupled with fun learning for children and their families. 

It was best-seller in the Nineties and Noughties. 

Yet despite having sparked a frenzy that continues to this day, as enthusiasts swap and trade toys online to complete their collections, Yowie was discontinued back in 2005. 

Now, after recent triumphant returns to both the Australian and the American markets - where Yowie is now a top 10 best selling chocolate and a number one revenue stream in the ‘Chocolate Novelty’ class - Yowie is now back in Britain, too. 

It’s available in WHSmith and Center Parc stores with 24 new toys to collect. 

The name Yowie relates to a mythical creature - a hairy, ape-like being described as Australia’s answer to America’s ‘Bigfoot’ or ‘Sasquatch’. 

And the brand carries important messages about ecology, conservation and wildlife. 

The Yowie mission statement is, ‘Save the natural world’ and they have an ongoing partnership with the Wildlife Conservation Society (WCS) which shows their commitment. 

The WCS goal is to conserve the world's largest wild places in 16 priority regions, home to more than 50% of the world's biodiversity.

The new Yowie toys available to collect in the UK reflect this goal, covering species that range from ‘not threatened’ to ‘endangered’ in terms of their conservation status. 

Animals include the Brown Bear, Clownfish, Giant Anteater, Gray Wolf, Giant Panda and the Southern Hairy-nosed Wombat.

They accompany the long-standing Yowie characters bandicoot ‘Boof’, crocodile ‘Crag’, wombat ‘Ditty’, koala ‘Nap’, red kangaroo ‘Rumble’ and platypus ‘Squish’.

Each of these characters are said to be guardians of a particular habitat, from swamps to rainforests and mountains. 

Vic Azam, spokesperson for Yowie in the UK, said: “For us, it’s all about confection with a cause. 

“We’re on a mission to get customers thinking about how to save the natural world, while also enjoying our tasty, ethically-sourced chocolate. 

“And we’re delighted to have brought Yowie back to the UK where we know it’s always had something of a cult following. We hope the new collection proves as popular as previous series.

“And if you get a Giant Panda in your Yowie, you’re in luck, because they’re the rarest of the current collection!”

A spokesperson for the Wildlife Conservation Society Vice President for Global Conservation, said Yowie was ‘supporting WCS’s efforts to save iconic wildlife – gorillas, tigers, elephants, whales, jaguars, etc. – and wild places around the world.’

He added: "The animal replicas are a fun entryway to inspire people to care about their real-life wild counterparts – many of which are in danger of extinction."  

Yowie has also launched a series of interactive games and quizzes on the yowieworld.com website to teach youngsters about the natural world. 

The Yowie chocolate, meanwhile, is both ethically-sourced, and certified by the Rainforest Alliance, as well as nut, gluten and GMO (Genetically Modified Organism) free. 

For more information head to http://yowieworld.com/uk/

 



"Were on a mission to get customers thinking about how to save the natural world, while also enjoying our tasty, ethically-sourced chocolate"
Vic Azam








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK


Redbox Digital

ecommerce


Founded in 2004, Redbox Digital is an internationally trusted ecommerce agency with a reputation for providing end-to-end digital and omnichannel commerce solutions for major brands across the globe, in both the B2C and B2B sectors. Their work has been recognised and praised by international clients including Paperchase, Nestl Screwfix, Nespresso and AXA.






Brulimar Optical Supplies


Leading eyewear manufacturer and designer, The Brulimar Optical Group, has a portfolio of over 4,500 frames for the adult, teen and children's optical markets. As the UK's largest eyewear manufacturer, Brulimar specialises in making some of the world's most well-known brands accessible to UK eyewear retailers. Best-known brands include Lee Cooper, Bench, Pineapple and Henleys, alongside own-brand ranges Eclipse and Geek Chique.






Plastic Card Services

Plastic Card Manufacturer


Plastic Card Services is one of the UKs leading manufacturers and suppliers of plastic cards and associated services. The key areas to the business are card manufacturing, card personalisation and mailing, data processing, artwork and design as well as offering a secure warehouse facility for the storage and issue of stock into production as required.We work with clients across multiple markets including retail, finance, hotels, travel and leisure, and the public sector.






Kate Hulley

Director of BoxedUp Packaging


Kate Hulley is the Director of Boxed-Up and Belmont Packaging, having taken over the family business in 2013. Kate has been in the Manufacturing industry for as long as she can remember and the company, founded by her father in 1978, operate under ethical principles in regards to people and the environment, with a forward-thinking and refreshingly female-led team.






BoxedUp Packaging

Ecommerce Team Leader


Boxed-up is the eCommerce division of Belmont Packaging Ltd who are a female led manufacture of corrugated cardboard with 40 years in the business.






RECOMMENDED FOR YOU ON ENTIRELY LONDON


















































Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK