×

LONDON RETAIL NEWS

Monday November 27 2017

Chocolate Treat 'Yowie' Arrives Back in Britain


After a 12 year hiatus, Yowie returns to the UK market



Chocolate Treat 'Yowie' Arrives Back in Britain

ONE of the UK’s best-loved childhood treats has made its long-awaited return to shelves after a 12 year hiatus. 

Yowie is a premium chocolate treat that reveals a high quality collectable toy inside - coupled with fun learning for children and their families. 

It was best-seller in the Nineties and Noughties. 

Yet despite having sparked a frenzy that continues to this day, as enthusiasts swap and trade toys online to complete their collections, Yowie was discontinued back in 2005. 

Now, after recent triumphant returns to both the Australian and the American markets - where Yowie is now a top 10 best selling chocolate and a number one revenue stream in the ‘Chocolate Novelty’ class - Yowie is now back in Britain, too. 

It’s available in WHSmith and Center Parc stores with 24 new toys to collect. 

The name Yowie relates to a mythical creature - a hairy, ape-like being described as Australia’s answer to America’s ‘Bigfoot’ or ‘Sasquatch’. 

And the brand carries important messages about ecology, conservation and wildlife. 

The Yowie mission statement is, ‘Save the natural world’ and they have an ongoing partnership with the Wildlife Conservation Society (WCS) which shows their commitment. 

The WCS goal is to conserve the world's largest wild places in 16 priority regions, home to more than 50% of the world's biodiversity.

The new Yowie toys available to collect in the UK reflect this goal, covering species that range from ‘not threatened’ to ‘endangered’ in terms of their conservation status. 

Animals include the Brown Bear, Clownfish, Giant Anteater, Gray Wolf, Giant Panda and the Southern Hairy-nosed Wombat.

They accompany the long-standing Yowie characters bandicoot ‘Boof’, crocodile ‘Crag’, wombat ‘Ditty’, koala ‘Nap’, red kangaroo ‘Rumble’ and platypus ‘Squish’.

Each of these characters are said to be guardians of a particular habitat, from swamps to rainforests and mountains. 

Vic Azam, spokesperson for Yowie in the UK, said: “For us, it’s all about confection with a cause. 

“We’re on a mission to get customers thinking about how to save the natural world, while also enjoying our tasty, ethically-sourced chocolate. 

“And we’re delighted to have brought Yowie back to the UK where we know it’s always had something of a cult following. We hope the new collection proves as popular as previous series.

“And if you get a Giant Panda in your Yowie, you’re in luck, because they’re the rarest of the current collection!”

A spokesperson for the Wildlife Conservation Society Vice President for Global Conservation, said Yowie was ‘supporting WCS’s efforts to save iconic wildlife – gorillas, tigers, elephants, whales, jaguars, etc. – and wild places around the world.’

He added: "The animal replicas are a fun entryway to inspire people to care about their real-life wild counterparts – many of which are in danger of extinction."  

Yowie has also launched a series of interactive games and quizzes on the yowieworld.com website to teach youngsters about the natural world. 

The Yowie chocolate, meanwhile, is both ethically-sourced, and certified by the Rainforest Alliance, as well as nut, gluten and GMO (Genetically Modified Organism) free. 

For more information head to http://yowieworld.com/uk/

 



"Were on a mission to get customers thinking about how to save the natural world, while also enjoying our tasty, ethically-sourced chocolate"
Vic Azam








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Retail Jobs


Trainee Retail Recruitment Consultant - Central London

City of London


Trainee Retail Recruitment Consultant - Central London Salary for Trainee Recruitment Consultant: £24k + uncapped commission (OTE YR1 £40K; YR2 £70K; YR3 £100K+) Benefits for Trainee Recruitment Consultant: Luxurious incentives, 5 star holidays, Michelin star lunch clubs, 28 days holiday, Virgin gym membership, company iPhone X, travel loan and more!.




Media Analyst, Retail, Central London - £40K

London


Media Analyst, Retail, Central London - £40K About the Role This is a rare opportunity to join a fantastic luxury retail brand who are looking for a Media Analyst to provide insight and recommendations to drive cost efficient revenue.




Retail Sales Assistant

North West London


£20,000 Basic £29,000 Average OTE Award Winning, national blue-chip business.




Retail Sales Assistant

Dagenham


£20,000 Basic £29,000 Average OTE Award Winning, national blue-chip business.




Retail Sales Consultant

White City


The position of sales consultant in Westfield has just been passed to me by an exciting business who have opened up a new concept store specialising in fitness and wellbeing.




CMO - Retail - Lonodon - c. £80K plus equity

London


CMO - Retail - London - c.




Affiliate manager - Retail - London - c. £35K

London


Affiliate Marketing Manager - Retail - London - c.




Middle Office Analyst (retail energy)

Canary Wharf


Role : Middle Office Analyst (retail energy) Salary : Up to £33K + 20% bonus + benefits Location : Canary Wharf Role Purpose: A retail energy supplier is looking for a Middle Office Analyst to report on risk exposure and P&L of a European gas & power portfolio, producing associated reports for c.




UK Retail Marketer

London


My Client a major technology giant are looking for a Marketing SpecialistJob Description The UK Retail Marketing team is a performance driven powerhouse helping drive sell-through at retail and retail.




Head of IT and Project Delivery - Retail / Hospitality

London


Head of IT and Project Delivery - Retail / Hospitality Head of IT and Project Delivery is required by our global retail client to be responsible for the ongoing development and implementation of their technology solutions across the group.




Credit Controller - Retail

London


A fast paced, global FMCG business are recruiting for a Senior Credit Controller to join their growing team.




Trainee Retail Recruitment Consultant - Central London

City of London


Trainee Retail Recruitment Consultant - Central London Salary for Trainee Recruitment Consultant: £24k + uncapped commission (OTE YR1 £40K; YR2 £70K; YR3 £100K+) Benefits for Trainee Recruitment Consultant: Luxurious incentives, 5 star holidays, Michelin star lunch clubs, 28 days holiday, Virgin gym membership, company iPhone X, travel loan and more!.




Internal Communications Lead - Retail Operations

Gatwick


£30 - 35,000 basic with flex Dog friendly office 8% bonus Free products Other great benefits! Gatwick based A fantastic opportunity has arisen to join rapidly growing and well loved retail brand, if you enjoy coffee this is for you! Brand new role to do internal communications across the.




Logistics & Sales Administrator Retail & Warehouse Management

City Of London


Job Title: Logistics & Sales Administrator (Retail & Warehouse Management) Location: London Salary: Up to 28.




National Account Manager - UK - Luxury Skincare - Central London

South West London


Are you looking for a new role within a luxury beauty brand? Our client is one of the most talked-about beauty brands of 2019 and is expanding their London presence.




Consumer and Retail? M&A Associate 1-3

London


M&A Associate 1-3 | Consumer & Retail| Leading Investment Bank | London My client is a leading investment bank in London who are looking for an Associate to join their Consumer & Retail team.




Head of Retail- Luxury

Central London


Looking for a forward thinking employer ? This premium luxury Brand are seeking a Head of Retail to take responsibility for the commercial operations ,and experiential objectives and to ensure the best training within boutiques.




RECOMMENDED FOR YOU ON ENTIRELY LONDON


























Loneliness in the Winter - how can you cope?


Loneliness has a large presence amongst the older generations. 43 per cent of those aged 60 and above live alone while half of older people consider their TV as their biggest source of company. It is evident that many elderly people are without sufficient company or socialising opportunities







Uxbridge pub reopens with fresh new look


The popular venue, on Oxford Road, has been significantly refurbished throughout to create a quintessentially British country pub that offers a cosy homefromhome setting, incorporating friendly staff, beautifully decorated interiors, great food and expertly chosen drinks ranges























Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.