Entirely Retail

CITYOFLONDON RETAIL NEWS

Thursday January 24 2019


Discount supermarkets can't be beat on price, but promotions can help




Discount supermarkets can't be beat on price, but promotions can help

Sodexo Engage, specialists in employee and consumer engagement, has found that UK supermarkets are severely lacking in their promotional offering to customers.

In the latest Brand Loyalty Index by Sodexo Engage, which charts the 50 most loyal brands in the UK, supermarkets scored poorly for their promotional offering, with over half of respondents (52%) revealing that these stores do not offer any promotions to their customers such as free samples or instant win prizes.

Following the disappointing Christmas sales for a number of supermarkets, this unexplored area may help the premium stores compete with their discount counterparts.

Sodexo’s Index also shows that discount stores are climbing the ranks in terms of customer loyalty, with Aldi listed as the third most popular supermarket and Lidl coming in fifth position. With Aldi and Lidl both scoring highly on value for money (81% and 80% respectively), premium supermarkets will struggle to beat these chains on cost alone.

As discount stores increase in both customer loyalty and sales, the traditional supermarket needs to consider these promotional offerings in order to retain their market share.

Despite M&S Food retaining its top spot as most loyal supermarket, its position is far from secure. The Christmas trading results combined with low scores on value for money (42%) and availability (26%), suggest a possible downturn in the future. Waitrose also fared poorly, dropping from fifth position to ninth – the second least loyal supermarket in the UK with the Co-operative in last place. 

CHRIS BALDWIN, DIRECTOR OF CONSUMER PROMOTIONS AND LOYALTY AT sODEXO ENGAGE, COMMENTED:

“While the more premium stores such as M&S Food and Waitrose cannot compete on price, it doesn’t mean that they are doomed to be left behind by the discount behemoths of Aldi and Lidl. Across the board, supermarkets are lacking in their promotional offering to customers. Simple practices such as free samples and competitions are a rarity for consumers but stand out as a key differentiator in the market. It’s a huge opportunity that supermarkets are missing out on – not only to gain increase traffic to the store, but also improve overall loyalty to the franchise.”



"While the more premium stores such as M&S Food and Waitrose cannot compete on price, it doesnt mean that they are doomed to be left behind by the discount behemoths of Aldi and Lidl. "
Chris Baldwin, Director of Consumer Promotions








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK


Redbox Digital

ecommerce


Founded in 2004, Redbox Digital is an internationally trusted ecommerce agency with a reputation for providing end-to-end digital and omnichannel commerce solutions for major brands across the globe, in both the B2C and B2B sectors. Their work has been recognised and praised by international clients including Paperchase, Nestl Screwfix, Nespresso and AXA.






Brulimar Optical Supplies


Leading eyewear manufacturer and designer, The Brulimar Optical Group, has a portfolio of over 4,500 frames for the adult, teen and children's optical markets. As the UK's largest eyewear manufacturer, Brulimar specialises in making some of the world's most well-known brands accessible to UK eyewear retailers. Best-known brands include Lee Cooper, Bench, Pineapple and Henleys, alongside own-brand ranges Eclipse and Geek Chique.






Plastic Card Services

Plastic Card Manufacturer


Plastic Card Services is one of the UKs leading manufacturers and suppliers of plastic cards and associated services. The key areas to the business are card manufacturing, card personalisation and mailing, data processing, artwork and design as well as offering a secure warehouse facility for the storage and issue of stock into production as required.We work with clients across multiple markets including retail, finance, hotels, travel and leisure, and the public sector.






Kate Hulley

Director of BoxedUp Packaging


Kate Hulley is the Director of Boxed-Up and Belmont Packaging, having taken over the family business in 2013. Kate has been in the Manufacturing industry for as long as she can remember and the company, founded by her father in 1978, operate under ethical principles in regards to people and the environment, with a forward-thinking and refreshingly female-led team.






BoxedUp Packaging

Ecommerce Team Leader


Boxed-up is the eCommerce division of Belmont Packaging Ltd who are a female led manufacture of corrugated cardboard with 40 years in the business.






RECOMMENDED FOR YOU ON ENTIRELY LONDON


















































Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK