×

LONDON RETAIL NEWS

Tuesday September 4 2018

Brits shop early for Back to School Ingenico and YouGov study finds


Brits don't leave their homework to the last minute when Back to School shopping



 Brits shop early for Back to School Ingenico and YouGov study finds

Brits are top of the class when it comes to kitting out for the new school year, with more than half completing their new school-year shopping a month before the autumn term starts, according to new online research from YouGov and global payment provider, Ingenico Group

 

The study of 2,000 consumers across Britain found that 52% of those intending to go back to school shopping say they have it finished before the end of July.

 

The consumer responses match up with Ingenico’s own payment data from previous summers, which shows a consistently high volume of transactions throughout late July and early August. This is followed by a significant mid-August lull as families head off on holiday and a pre-term spike as last-minute shoppers snap up their final items.

 

Men are the worst culprits when it comes to procrastinating, with 14% only buying supplies in the last week or even after term has started, compared with just 6% of women. Millennials are also far less prepared than older generations with just over a quarter (27%) of 18-24 year olds saying they finish their shopping before the end of July. Some 72% of 35-44 year olds, meanwhile, have school preparation wrapped up by this point. Of those surveyed, frequent Snapchat users also tend to act on the spur of the moment, leaving it far later than those who favour Facebook and Twitter.

 

Andy Mulcahy, Strategy and Insight Director at the UK online retail association IMRG commented: “As ‘back to school’ has a clear cut-off date – when children often need new shoes to replace the ones they haven’t tried on for six weeks – it may be that offering next-day click and collect could prove to be a key differentiator for retailers; we see something similar in the week leading up to Christmas Day, where those offering it generally generate far higher sales growth than those who don’t.”

 

Marc Birkner, Managing Director of Small & Medium Businesses, Ingenico Group explained: “Our research shows that mums and dads in the UK don’t want to be on the back foot when it comes to getting their children ready for the new school year. The earlier they complete their shopping, the more likely they are to find everything on their list. Retailers of all sizes need to ensure they cater to and encourage the early-bird shoppers by making sure their stocks and their marketing are focused on this end-July and early August period, rather than leaving it late.”

 

Almost half (45%) of respondents intending to purchase supplies for the new academic year head to high street stores or online retailers for their back to school shopping while just 38% shop at online marketplaces.

 

“That presents a huge opportunity for merchants large and small,” concluded Birkner, “Online marketplaces have yet to put their stamp on Back to School, giving retailers a chance to maximise the benefits of their own brand heritage. Nurturing a reputation for quality and robustness will draw in conscientious parents and establish relationships that may well develop into brand loyalty.”

 

Mulcahy continues: “Stores have an important role to play in Back to School, as kids need to get their feet measured and try on clothes – but this ‘limitation’ of online never seems to stop people from buying clothes and shoes remotely and returning those items that don’t fit. Indeed, year-to-date in 2018 footwear has been one of the strongest-growing online sectors we are tracking.”

 

Young adults, many of which will be going to university, should also be a key focus for online retailers. Tech is the biggest cost for 22% of 18-24 year olds, a figure nearly three times as high as the 35+ category (8%). However, students preparing to move away from home also have a very broad range of product requirements including everything from kettles to stationary to duvets. Targeting this demographic with both mid-summer and last-minute campaigns is likely to yield impressive results each summer.

 

To find out more about Ingenico Group and its Back to School shopping research, visit: www.ingenico.co.uk/backtoschool



"Online marketplaces have yet to put their stamp on Back to School, giving retailers a chance to maximise the benefits of their own brand heritage. "
Marc Birkner, MD of Small Businesses, Ingenico








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Retail Jobs


Trainee Retail Recruitment Consultant - Central London

City of London


Trainee Retail Recruitment Consultant - Central London Salary for Trainee Recruitment Consultant: £24k + uncapped commission (OTE YR1 £40K; YR2 £70K; YR3 £100K+) Benefits for Trainee Recruitment Consultant: Luxurious incentives, 5 star holidays, Michelin star lunch clubs, 28 days holiday, Virgin gym membership, company iPhone X, travel loan and more!.




Media Analyst, Retail, Central London - £40K

London


Media Analyst, Retail, Central London - £40K About the Role This is a rare opportunity to join a fantastic luxury retail brand who are looking for a Media Analyst to provide insight and recommendations to drive cost efficient revenue.




Retail Sales Assistant

North West London


£20,000 Basic £29,000 Average OTE Award Winning, national blue-chip business.




Retail Sales Assistant

Dagenham


£20,000 Basic £29,000 Average OTE Award Winning, national blue-chip business.




Retail Sales Consultant

White City


The position of sales consultant in Westfield has just been passed to me by an exciting business who have opened up a new concept store specialising in fitness and wellbeing.




CMO - Retail - Lonodon - c. £80K plus equity

London


CMO - Retail - London - c.




Affiliate manager - Retail - London - c. £35K

London


Affiliate Marketing Manager - Retail - London - c.




Middle Office Analyst (retail energy)

Canary Wharf


Role : Middle Office Analyst (retail energy) Salary : Up to £33K + 20% bonus + benefits Location : Canary Wharf Role Purpose: A retail energy supplier is looking for a Middle Office Analyst to report on risk exposure and P&L of a European gas & power portfolio, producing associated reports for c.




UK Retail Marketer

London


My Client a major technology giant are looking for a Marketing SpecialistJob Description The UK Retail Marketing team is a performance driven powerhouse helping drive sell-through at retail and retail.




Head of IT and Project Delivery - Retail / Hospitality

London


Head of IT and Project Delivery - Retail / Hospitality Head of IT and Project Delivery is required by our global retail client to be responsible for the ongoing development and implementation of their technology solutions across the group.




Credit Controller - Retail

London


A fast paced, global FMCG business are recruiting for a Senior Credit Controller to join their growing team.




Trainee Retail Recruitment Consultant - Central London

City of London


Trainee Retail Recruitment Consultant - Central London Salary for Trainee Recruitment Consultant: £24k + uncapped commission (OTE YR1 £40K; YR2 £70K; YR3 £100K+) Benefits for Trainee Recruitment Consultant: Luxurious incentives, 5 star holidays, Michelin star lunch clubs, 28 days holiday, Virgin gym membership, company iPhone X, travel loan and more!.




Internal Communications Lead - Retail Operations

Gatwick


£30 - 35,000 basic with flex Dog friendly office 8% bonus Free products Other great benefits! Gatwick based A fantastic opportunity has arisen to join rapidly growing and well loved retail brand, if you enjoy coffee this is for you! Brand new role to do internal communications across the.




Logistics & Sales Administrator Retail & Warehouse Management

City Of London


Job Title: Logistics & Sales Administrator (Retail & Warehouse Management) Location: London Salary: Up to 28.




National Account Manager - UK - Luxury Skincare - Central London

South West London


Are you looking for a new role within a luxury beauty brand? Our client is one of the most talked-about beauty brands of 2019 and is expanding their London presence.




Consumer and Retail? M&A Associate 1-3

London


M&A Associate 1-3 | Consumer & Retail| Leading Investment Bank | London My client is a leading investment bank in London who are looking for an Associate to join their Consumer & Retail team.




Head of Retail- Luxury

Central London


Looking for a forward thinking employer ? This premium luxury Brand are seeking a Head of Retail to take responsibility for the commercial operations ,and experiential objectives and to ensure the best training within boutiques.




RECOMMENDED FOR YOU ON ENTIRELY LONDON


























Loneliness in the Winter - how can you cope?


Loneliness has a large presence amongst the older generations. 43 per cent of those aged 60 and above live alone while half of older people consider their TV as their biggest source of company. It is evident that many elderly people are without sufficient company or socialising opportunities







Uxbridge pub reopens with fresh new look


The popular venue, on Oxford Road, has been significantly refurbished throughout to create a quintessentially British country pub that offers a cosy homefromhome setting, incorporating friendly staff, beautifully decorated interiors, great food and expertly chosen drinks ranges























Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.