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LONDON RETAIL NEWS

Monday November 18 2019

Fairtrade nuts to boost income for smallholder farmers this festive season


Liberation Foods, the UKs only farmer-owned nut company, has launched a new Fairtrade line for this years Tesco Christmas range. The product, Fairtrade Chocolate Caramelised Cashews with Cranberries, will bring extra income to farmers and communities in countries like Burkina Faso and Costa Rica.



Fairtrade nuts to boost income for smallholder farmers this festive season

The new selection from Liberation Foods for Tesco is an indulgent but ethical addition to your festivities. There are two types of cashews: caramelised and coated in decadent dark chocolate from the Dominican Republic. The remainder are roasted and coated with creamy white chocolate from Cameroon and Costa Rica, then misted with fine dark chocolate for a beautiful marble finish. The nuts are paired with sharp, zesty cranberries that cut through the rich chocolatey nuts and offer a perfect contrast.

Liberation has taken care to find the highest quality ingredients with the best flavour. Everything was sourced from cooperatives that only use environmentally friendly farming methods.

Bob Trice, Managing Director of Liberation Foods says: “I love this new recipe! We’re thrilled to have a seasonal product in Tesco stores for the third year running. Tesco is an important and valuable customer for Liberation, and I’m pleased the team is so dedicated to carrying Fairtrade lines. With their continued support, we have been able to improve the lives of over 35,000 farmers.”

As part of Liberation’s ongoing commitment to environmental issues, the packaging can be recycled. Liberation also has a vision for all its products to be available in recyclable packaging in 2020.

The cashews are sourced from cooperatives in India and Burkina Faso - which are both longstanding partners of Liberation. Tesco sells their natural Fairtrade, Organic cashews throughout the year. However, this Christmas product has increased sales and boosted income for farmers. It has also enabled Liberation to form relationships with new cooperatives that it hopes to work with again on other new product development.

Liberation Foods is a social enterprise with smallholder farmers at its heart. Unusually, the farmers own a 49% of the business – giving them a say in the future of the company. All the products are certified Fairtrade – meaning farmers are paid a decent price and everyone in the supply chain works under safe conditions. In addition, cooperatives receive a Fairtrade premium to spend on community development projects.

Since Liberation began, it has paid out over $1million in Fairtrade premiums which have been used to address local problems. For example, building a maternity wing in Burkina Faso, providing clean water to rural communities in India and training rural communities in the Bolivian Amazon rainforest to protect the land and prevent fires.

The product comes in 225g packets and is available now in Tesco stores across the country and online.



"I love this recipe! Tesco is an important and valuable customer for Liberation - Im pleased the team is dedicated to carrying Fairtrade lines and helps us improve the lives of over 35,000 farmers."
Bob Trice, Managing Director of Liberation Foods








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