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MIDLANDS RETAIL NEWS

Tuesday August 1 2017

Pure Beauty - Beauty by region salons and searches


We all like to look our best, but just how beauty-conscious is your region?



Pure Beauty - Beauty by region salons and searches

Through examining the number of beauty salons in the UK alongside Google search data, Dermalogica retailer Pure Beauty has identified where beauty’s biggest fans are.

Which region has the most beauty salons?

Live in West London? You’re in luck — you won’t have to fight to get an appointment at your local salon! West-Londoners have the highest people-to-salon ration at 535. Blackpool was in second place at 716, followed by Harrogate with 736.

Those in the Scottish Highlands, Shetland or Luton are not quite as fortunate, as they have the lowest number of salons per person. There’s 1,817 people per Highland salon, 1,557 in Shetland and 1,538 in Luton.

Beauty searches

Whilst a high number of beauty salons is one indicator of where in the UK is most beauty-conscious, it doesn’t tell the full story. Nowadays, people are turning to at-home beauty treatments. Whether it’s a nourishing moisturiser, golden self-tan or hydrating face mask, here’s how we’re searching for beauty online:

Fake Tan

Year after year, UK searches for ‘fake tan’ peak between May and July, as we banish the jeans and jumpers and enjoy the precious British summertime!

Broken down regionally and we can see that Scottish ladies like their golden glows the most. Glasgow is most interested in fake tan, followed by Edinburgh in second, Leeds in third and Liverpool in fourth.

False Eyelashes

Long and luscious eyelashes are a must for every girl’s night out. They’re most popular in London, with interest peaking in the UK’s capital.

It seems that we’re reusing our lashes too — we’ve witnessed a 70% increase in searches for ‘how to clean false eyelashes’. Who said beauty can’t be thrifty!?

Acrylic Nails

They’re the stuff Instagram is made of and it seems we’re all after perfectly polished fingernails. Searches for acrylic nails peak in July — slap-bang in the middle of holiday season — and just before Christmas, as people search for their party-ready nails.

Searches for ‘acrylic nails are most popular in Sheffield, closely followed by Manchester and Liverpool ladies.

It seems that polished simply isn’t good enough this season — there’s been a 94% growth in chrome acrylic nails in May alone. These super-shiny metallic nails are set to be this season’s must-have trend.

Teeth Whitening

Who doesn’t want the perfect smile? From celebrity endorsed, home solutions to laser whitening at a salon, teeth whitening is a hot topic at the moment — especially if you’re from Belfast. Yes, Belfast beauties have shown the most interest in this procedure, followed by Liverpool and Glasgow in joint second.

Interest remains steady all year round, with seasonal factors having a minimal impact on our desire for pearly whites.

Lip Fillers

With A-list perfect pouts leaving us envious, it seems many of us are turning to lip fillers to plump-up our lips. The biggest fans are in Birmingham, with Londoners following in second place.

It seems this popularity is on the up too — there has been a 350% increase in the ‘lip fillers near me’ search term, suggesting more of us are preparing to undergo the treatment.

Facials

There’s nothing quite like a facial to refresh and rejuvenate our skin, but where in the UK are the biggest facial fans? Croydon, it seems. The large London town is responsible for the most facial searches online, followed by Brighton and Belfast.

Interest has remained constant over the past 12 months, although we have witnessed an increase in May.

Where Is Beauty HQ?

From looking at the above data, it seems that Londoners are the most beauty conscious. However, interest is spread across the UK, showing just how fabulous our nation is.

 

 



"It seems that were reusing our lashes too weve witnessed a 70 increase in searches for how to clean false eyelashes"
Pure Beauty








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