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NORTHWEST RETAIL NEWS

Wednesday January 1 2014

Clothes2Order clocks up a million as product range expands




Clothes2Order clocks up a million as product range expands

 
Fast-growing Clothes2Order has bolstered its product range for the hospitality sector after chalking up a milestone with its millionth customised uniform.

The corporate uniforms supplier, which prints and embroiders logos on to polo shirts, t-shirts, hoodies and sweatshirts, has seen sales surge this year, boosted by an investment of £350,000 to double capacity and upgrades to its e-commerce operations and website.

Orders from the hospitality sector are driving much of the company’s growth, and now it has launched sales of ties and waistcoats for hotel, restaurant and bar staff while adding to its ranges of aprons and chefs’ jackets.

Managing director Michael Conway said:
“Achieving our one millionth uniform customisation represents a milestone for Clothes2Order and comes as a result of a lot of hard work by our dedicated team and our investment in the business, but we are not resting on our laurels.“We have ambitious plans for the business, and the hospitality sector is central to our growth strategy.“Ensuring their staff look good at work is very important to our clients, ranging from pubs, clubs and bars to restaurants and hotels.“They want their staff to wear smart, personalised uniforms that create a great impression for their customers.“It’s a fast-expanding market for us, and we have decided to increase our product range in line with the demand we are experiencing.”

The internet company, based at Trafford Park, Greater Manchester, hit the million mark with an order from the Red Tractor food assurance scheme, whose logo means food or drink has met responsible production standards relating to aspects such as animal welfare, hygiene, safety and the environment.

In 2005, Clothes2Order customised just 3,000 items, and it achieved 250,000 in a year for the first time in 2012. Orders so far this year have surpassed those received during the whole of 2012. Year-on-year sales are on track to be 60 per cent higher for 2013.

Clothes2Order, which employs 41 staff, supplies more than 10,000 businesses and organisations, from start-ups to multi-national companies. The company received its first order from Europe in 2007, and continental sales now account for three per cent of overall revenues.

It has seen demand for supersize uniforms rocket as Britain’s obesity crisis unfolds. Orders for size XXL and above now account for seven per cent of sales, with the biggest size being 10XL, or 80in chest.




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