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NORTHWEST RETAIL NEWS

Wednesday October 1 2014

Clothes2order sales leap as investment pays off




Clothes2order sales leap as investment pays off

Clothing supplier Clothes2order is on track for a record year as it reaps the benefits of a major investment programme.
The company, which supplies customised clothing for uniforms, promotions and events, saw revenues leap 92 per cent in the first six months of 2014 compared with the same period last year.
Managing director Michael Conway, pictured, cited a series of innovations and service improvements over the past 18 months as key drivers for the stellar growth.
“The introduction of one of the fastest turnaround times in the industry, with orders dispatched within 24 hours, plus the fact that we have no minimum order quantity, have been key differentiators for the business and have helped us increase our market share,” he said.
 “Also, we have launched click-and-collect services from our Trafford Park headquarters, and we recently invested a six-figure sum in another state-of-the-art machine to further increase our capacity.
“At the same time, we have really seen the benefits of improvements to our
e-commerce operations to make ordering easier, aligned with initiatives to enhance the overall customer experience.
“These factors have been instrumental in shaping an exceptional performance for Clothes2order, and we remain confident that we will continue to see significant strong growth.”
Clothes2order prints and embroiders logos on to t-shirts, polo shirts, sweatshirts and other garments for more than 20,000 businesses, clubs, charities and societies as well as individuals.
Clients range from start-ups to household names such as Google, Coca-Cola, Mercedes-Benz and Kellogg’s.
Clothes2order is the fastest-growing division of Quayside Group and its strong performance means the group is now forecasting overall sales of £6.3m for 2014, up from £4.4m in 2013.
First-half growth for Clothes2order was especially strong in the restaurant sector, with year-on-year sales up 130 per cent.
Britain’s casual dining boom was a key factor, with more and more venues opening nationwide and staff adopting a relaxed dress code to reflect the culture.
The resurgent construction sector saw a 115 per cent hike in sales of embroidered polo shirts, heavy duty jackets and other uniform items worn by tradesmen and contractors, as increased activity and employment brought greater demand.
The business has seen its workforce double to 54 in the past 18 months. Clothes2order remains largely an e-commerce business, but earlier in the summer established a direct sales force.



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