×

NORTHWEST RETAIL NEWS

Thursday December 1 2016

Milk Jnr's & Kidworks Rolls Out Superhero Kids Pack Campaign for Morrisons




Milk Jnr's & Kidworks Rolls Out Superhero Kids Pack Campaign for Morrisons

Milk Jnr’s & Kidworks – the Manchester-based agency that specialises in creating engaging kids activity packs for some of the world’s biggest companies and family brands – has created and launched two new packs for Morrisons’ in-store cafes. The core message of the campaign is to show how Morrisons’ staff are ‘everyday superheroes to their customers’.

In response, Milk Jnr’s & Kidworks has created four new characters who are based on real life roles undertaken in-store. Each one has their own individual superhero ability. The brand new characters are:

Polly, a cafe assistant, who turns into Polymorphic. She can be in more than one place at once and helps out anyone who needs her in her neighbourhood.

Hassan, a fishmonger, who turns into O-Mega Man. He can breathe underwater and swims the rivers, oceans and lakes of the UK, protecting our waters and wildlife from pollution.

Alex, a baker, who morphs into The Mighty Dash. She can travel at lightning speed to rescue people and help in emergencies. And...

William, a fresh produce manager, also known as The Green Defender. He has magic green fingers and can rejuvenate anything at a single touch, helping to protect the planet and keep flowers, plants and trees healthy.

The packs, which are aimed to three to 11 year olds, come in two formats: A cold meal cafe box and a hot meal cafe kit. Both come complete with sticker scenes and activities. They have been designed to promote repeat visits and brand loyalty as well as to encourage families to bring the Morrisons brand into the home environment.

A new box and kit has been created for each character and they will be released across all cafes on a quarterly basis. The packs are included in the overall cost of a hot or cold children’s meal.

They also include tips on how we can all be ‘an everyday superhero’ along with educational facts on topics such as healthy eating and looking after the environment. In addition, the cold meal box contains a craft activity that can be completed at home.

Aimee Johnstone – brand strategy director at Milk Jnr’s & Kidworks – said: “Fantasy and superheroes are massive trends at the moment so they seemed like the natural fit for this campaign. Morrisons prides itself on its dedicated staff so the aim is to drive a stronger connection between them and their younger customers as well as providing fun and informative activities that really engage.”

Sam Wells – Head of Trading for Cafes at Morrisons – added: “Milk Jnr’s & Kidworks clearly understood and embraced the brief for this project and came up with a unique and exciting concept. Buy-in from the Morrisons team was also vital so staff engagement and feedback has been encouraged throughout the process with both character personalities and names being decided with the help of our staff members.”

The new box and kits are in Morrison Cafes now.

 



""








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.







Entirely Retail Jobs


Retail Sales Manager

Bolton


Retail Sales Manager - Bolton - Circa £22,000 plus bonus Are you a sales-focussed individual? Keen to bring your skills to bear in a new, exciting business which operates within a rapidly growing sector? Zachary Daniels recruitment is currently partnered with a tremendous new business embarking on an ambitious store opening programme across the North West and Midlands.




Retail Assistant

Preston


As a result of our expansion plans and our continued ongoing success we are looking to appoint a part time Retail Assistant.




Retail Sales Consultant / Sales Associate / Customer Service

Wilmslow


Job Title: Retail Sales Consultant Location: Wilmslow Salary: £19000 - £22000 dependant on experience Position: Permanent, Full Time Benefits: Pension, 23 days holiday plus bank holidays The company is a leading Importer of Natural Stone and Porcelain Products in the UK; they are a family run business that has gro.




Food retail assistant

Warrington


We looking for Retail, food assistant - Warrington Stadium Working on retail kiosk serving customers with food and drink £8.




Account Executive B2C/FMCG/Retail Agency

Manchester


Account ExecutiveB2C AgencyCentral Manchester£24,000 - £26,000This is a fantastic opportunity for an experienced Account Executive to take the next step in their career and join a market leader in retail and consumer marketing.




IT Retail Support Team Leader

Rochdale


DESCRIPTION As a qualified team leader you will be responsible for supervising, managing and motivating IT Retail team members on a daily basis including providing effective guidance where needed.




retail assistant

Great Sankey


Retail Assistants.




Optical Apprentice (Retail) Level 2 or 3 - Redditch

Leigh


This could be the start of a great career with Vision Express, as you join us on a 13-month apprenticeship programme, rated "Good" by OFSTED, leading to a Level 2 or 3 qualification in Optical Retail.




Optical Apprentice (Retail) Level 2 or 3 - Leigh

Leigh


This could be the start of a great career with Vision Express, as you join us on a 13-month apprenticeship programme, rated "Good" by OFSTED, leading to a Level 2 or 3 qualification in Optical Retail.




RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST






















































Discover the latest Industry News & Opinions on Entirely














We transform your bright ideas into brilliant digital products.