Leading Manchester PR agency, Rumpus PR, has been engaged by The Fragrance Shop to assist in their mission to drive consumer and national awareness, further affirming its position as one of the UK’s largest independent fragrance retailers.
The appointment follows successful campaigns for Mother’s Day and Father’s Day earlier in the year, with Rumpus achieving widespread coverage promoting popular fragrance offers and gifts across the two national holidays.
Rumpus will be focussing on The Fragrance Shop’s Autumn/Winter, Christmas and Valentine’s Day collections, engaging with target consumers ahead of the busy shopping periods.
The ongoing partnership follows a period of strong growth at Rumpus, including a move to larger premises in Altrincham.
Paul Evans, Managing Director at Rumpus, said: “The Fragrance Shop has a lot to offer to a huge variety of consumers, and our B2C team will be carrying out tailored campaigns which will reach out to those target audiences.”
Nicola Travis, Head of Marketing and CRM at The Fragrance Shop, added: “We have been impressed with Rumpus’ approach and results during the campaigns earlier this year, so we are confident they will provide us with the valuable support over this next integral period. With Rumpus’ support, we feel our PR opportunities are in safe hands at this key time!”
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