Monday October 3 2016

Williams BMW Motorcycles Centre to Undergo Major Refurbishment

Williams has announced major refurbishment plans for its BMW Motorcycles centre on Chester Road.

 Williams BMW Motorcycles Centre to Undergo Major Refurbishment

Work begins in September and will see the retail centre’s showroom and aftersales facility double in size, creating a contemporary space. The substantial investment will provide customers with a comfortable sales experience and the new service centre will ensure each bike receives the very best treatment. 

Due to open by the end of the year, the centre will have an increased workshop capacity with the latest diagnostic equipment and technology, dedicated handover bays for customers picking up their new bike, a large selection of the latest rider equipment and accessories plus changing room facilities.

The 5,026 sq ft floor space will showcase a greater choice of bikes, including the new models for 2017.  A relaxing customer lounge with complimentary refreshments and free Wi-Fi will also be on offer.

During the build, a temporary showroom and service facility will be in place on the existing site and as always, the expert team will be on hand for all customers’ riding needs.

Head of business of the Williams Motorcycle, Phil McNelis, commented:  “We are thrilled to unveil our plans for the new Williams BMW Motorcycles retail centre which is set to be the largest in the region.

“The new showroom will offer a fantastic environment for those who are in the market for a new bike and as we strengthen the aftersales facility, customers can be assured that we will continue to care for their motorcycle no matter its age.”

Phil added:  “In the meantime it is business as usual from the temporary showroom and we look forward to sharing the progress of the new build along the way.”

For more information visit Williams Motorcycles at 326 Chester Road, Old Trafford, M16 9EZ, call 0161 907 0340 or go to: www.williamsbikes.co.uk.


Specialising in BMW, MINI, Jaguar and Land Rover cars as well as BMW Motorcycles, the Williams Group has 14 showrooms across the region. With official manufacturer franchises in Bolton, Liverpool, Manchester, Rochdale and Stockport.


Williams have been delivering superior quality alongside exceptional customer service for more than 100 years, making the Group of the most respected car and motorcycle retailers in the North West of England.


For more information on the Williams Group go to: www.williamsgroup.co.uk

"The new showroom will offer a fantastic environment for those who are in the market for a new bike"
Head of business at the centre, Phil McNelis

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