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NORTHWEST RETAIL NEWS

Friday March 6 2015

Williams Group Unveils New BMW 2 Series Convertible




Williams Group Unveils New BMW 2 Series Convertible

Leading prestige North West motor-retail business, Williams Group has revealed the new BMW 2 Series Convertible to eager customers at its five BMW showrooms across the North West.

As one of the first retail centres in the UK to take stock of the new model, the BMW 2 Series Convertible now takes pride of place in the group’s Bolton, Liverpool, Manchester, Rochdale and Stockport BMW showrooms.

The BMW 2 Series Convertible is the third model in the company’s 2 Series line-up and comes to market as a direct replacement for the 1 Series Convertible – a vehicle that was the most successful car in its class with global sales of more than 130,000 units.

The new car will initially be available with a choice of four engines, including a new 2.0-litre diesel for the 220d and, for the first time in a BMW convertible, an M Performance variant, the M235i. Fuel economy improvements over the previous model average 18 per cent. 

The BMW 2 Series Convertible also brings significant improvements in passenger space and access, acoustic comfort, style, dynamism and equipment, while the ConnectedDrive services for the first time include wireless updating of navigation data.

The electrically operated folding soft top lowers or raises in just 20 seconds at the touch of a button, and can be carried out at speeds of just over 30mph. Additional insulation in the skin of the soft-top improves acoustic comfort and adds to the year-round usability of the car. Improved aerodynamics also helps to make the cabin quieter. An easier-to-use optional wind deflector provides greater protection against turbulence when travelling top-down.

Once folded, the soft top disappears fully into the boot to give the BMW 2 Series Convertible a premium ‘boat deck’ appearance. Luggage capacity increases by 30 litres to 335 litres, making it the largest boot in its class. A through-loading system is optionally available to increase versatility.  

The four-seat interior, with folding rear bench, provides greater space and a more intense open-top driving experience, placing the occupants in a typical BMW set-back position. Large door pockets, a spacious glovebox, a central storage compartment and two cup holders provide improved in-cabin storage. 

Nick Cook, Williams Group Managing Director commented:  “The arrival of the BMW 2 Series Convertible was highly anticipated amongst the Williams BMW dealerships and we were delighted to see a strong customer turnout across the weekend from people wanting to catch a glimpse of this new model.

“All of the showrooms have been busy with test drives and early orders for the car.” 

The BMW 2 Series Convertible is on sale now and is priced from £29,180 OTR for a 220i Sport Convertible.    

To find out more about the new BMW 2 Series Convertible or to arrange a test drive, call into your nearest Williams BMW retail centres:

•    Bolton 1 Vincent Way, Raikes Lane, BL3 2NB or call: 01204 900 900
•    Liverpool 4 Great Howard Street, L3 7HT or call: 0151 474 2000
•    Manchester 45 Upper Brook Street, M13 9WS or call: 0161 907 5100
•    Rochdale Gorrels Way, At the end of the A627(M), OL11 2PX.or call: 01706 717 700
•    Stockport Kings Reach Business Park, Yew Street, SK4 2JZ or call: 0161 477 6000

For more information on the Williams Group visit: www.williamsgroup.co.uk 



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