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NORTHWEST RETAIL NEWS

Friday November 6 2015

Williams Manchester BMW opens BMW i Pop-Up Shop




Williams Manchester BMW opens BMW i Pop-Up Shop

Leading prestige motor retail centre, Williams Manchester BMW has opened a pop-up shop at intu Trafford Centre this week.
 
The dedicated store focuses on the innovative BMW i range and sees the revolutionary BMW i3 and the sought after BMW i8 present inside.
 
The BMW i8 combines the performance of a sports car with the consumption of a compact car and boasts impressive efficiency and sustainability. As a plug-in hybrid, it has extremely low consumption and CO2 emissions and offers an extraordinarily dynamic driving experience.
 
The BMW i3 redefines mobility: with its visionary design and innovative BMW eDrive transmission it’s the sustainably designed vehicle for everyday urban use.
 
Located on the ground floor near Debenhams, visitors to the intu Trafford Centre are able to discover more about the pioneering BMW i range and view each car at their own leisure.
 
Electric vehicle specialists and BMW i Geniuses are at hand to show customers the ins and outs of each model and BMW i merchandise is also available to purchase, such as electric pushbikes, t-shirts and bags.
 
The store is complete with iPad stations for customers to ‘build-their-own’ BMW i3 or BMW i8 and pre-booked test drives in the BMW i3 are taking place outside the Orient and the Debenhams entrance.
 
Daryl Bates, Head of Business at Williams Manchester BMW, commented:  “We’re thrilled to have opened a pop-up shop devoted to the BMW i range. The pioneering concept is still quite new to everyone and so the store will be a great way of introducing these state-of-the-art vehicles to the North West.
 
“We anticipate that it will be a busy month particularly with the BMW i8 on show as it certainly draws in the crowds. We look forward to welcoming the public to the store over the next few weeks.”
 
BMW i is a comprehensive and ground-breaking concept for sustainable mobility. It represents visionary electric vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability.
 
For more information on Williams Manchester BMW visit: www.williamsmanchesterbmw.co.uk



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