Wednesday May 9 2018

Innovative product photography sees sales increase for artisan jeweller

A Cornish artisan jewellery company has seen its sales figures sky rocket as a result of investment in innovative professional photography for its website.

Innovative product photography sees sales increase for artisan jeweller

Truro-based Bloody Mary Metal has seen increased sales since it began working with Redruth-based image creation specialist, Figolux, in conjunction with the launch of its new website.

Specialising in innovative 360-degree spin and high-resolution product photography, Figolux was approached by the company about capturing the essence of its unique creations and bringing them to life for customers on-screen after they were introduced by a mutual friend.

“We used to manage all of the product photography in-house just using our iPhones!” said Christine Mlynski, manager and creator at Bloody Mary Metal.

“When we launched our new website last year however, we wanted the photography to be as crisp and as professional looking as the new site, so we started looking for photographers.

“To help us showcase our products in the best light, Figolux has produced 360-degree imagery for us to integrate into our site, so that customers can see every detail from every angle. Each of our pieces are handmade to order and completely unique, so we wanted the photography to show every facet and every idiosyncrasy so customers can see exactly what they are buying.

“Since we launched the site, we have seen an increase in sales and a lower number of customer enquiries about specific product details, because people can see for themselves the dimensions and the quality of the products before they place an order. None of our images are edited, the jewellery is exactly as the customer sees it online.”

Boasting a wide range of photography experience in the UK and overseas commercial and retail markets with clients such as Tom Raffield and Finisterre, Figolux has quickly made a name for itself as one of the UK’s go-to product photographers.

Operating from a purpose-built studio in Redruth, Figolux has invested over £250,000 in the latest high-tech photography equipment, cameras and lighting to ensure continuously high-quality results for clients.

“I was delighted to be approached by Bloody Mary Metal about shooting its jewellery collections,” said Andrew McLean Brown, owner and director at Figolux.

“They’re a great client to work with, they are talented jewellery makers that demand imagery as good as their products.

“There are so many commercial benefits to investing in good photography. The 360 software is compatible with a lot of the more commonly used retail ecommerce platforms, so not only does it help to enhance the visual appeal of the product, it can also help to create compelling digital shopping experiences that generate sales, reduce returns, improve customer loyalty and enhance brand value, which is absolutely true in Bloody Mary Metal's experience.”

“Having the 360-degree functionality on our website has definitely given us an edge over our competitors,” Christine added.

“I don’t know of any other small jewellery companies offering the same level of interaction with their products online.”

Tired of being unable to find edgy and alternative jewellery on the high street, Bloody Mary Metal was founded in 2012 by Lucy Chenoweth.

Taking inspiration from heavy metal and grunge music as well as hippy and bohemian cultures, Bloody Mary Metal creates ‘dark and light’ looks for its customers, using only the finest hand-crafted metals and precious and semi-precious stones.

With a dedicated 55,000-strong social media following, launching an ecommerce website was the natural next step for Bloody Mary Metal to enable the team to showcase its to a wider market.

To find out more about Bloody Mary Metal, visit www.bloodymarymetal.com or for more information about Figolux, visit www.figolux.com.

"To help us showcase our products in the best light, Figolux has produced 360-degree imagery for us to integrate into our site, so that customers can see every detail from every angle."
Christine Mlynski, manager at Bloody Mary Metal

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