Swansea city centre traders are being given an extra boost ahead of Small Business Saturday, on Saturday 1 December, thanks to a free parking offer at The Quadrant car park and St David’s Multi Storey car park, aimed at bringing more shoppers and visitors onto the city centre.
The free parking scheme, from 10am to 4pm, is funded by construction company Dawnus and by Swansea BID (Business Improvement District), to make the city centre an even more attractive option for shoppers and visitors on Small Business Saturday. They are working in partnership on the scheme with Swansea Council.
Dawnus – on behalf of the council - is currently carrying out the £12m Kingsway infrastructure project, set to transform one of the key arteries into and out of the city centre. The Swansea-based company was keen to support business in the area who may have faced disruption during the works, and to show its appreciation for their patience while the project has unfolded.
Mathew Morgan, the Regional Director of Dawnus, said: “After meeting with Swansea BID to discuss ways in which we could support the city centre, we are pleased to back local firms on Small Business Saturday, by helping to fund this parking offer. Our construction team has worked very hard to complete works to The Kingsway South - the traffic switch over has now been successfully completed and the barriers have now been removed, to allow shoppers to access the area easily.
“There have been challenges during the course of this important regeneration work and we are grateful to the business in the area for their patience and understanding. We expect the remaining works to the Kingsway to run smoothly and we are very much looking forward to the emergence of a new, refreshed Swansea city centre.”
Swansea BID Chair, Juliet Luporini, said: “We are delighted to partner with Dawnus Construction on this great offer, which will help boost footfall to the city centre on the key trading day of Small Business Saturday. I would encourage shoppers to take advantage of this opportunity to support local businesses and to make a good start on their Christmas shopping. We are fortunate to have a great mix of big names and smaller, independent businesses in the Swansea BID area, all of whom are gearing up for a lively Christmas period. There are already a number of incentives in place to encourage shoppers to head to Swansea in the run-up to Christmas and the New Year, with this new initiative and with the current free parking offer after 3pm at St David's Multi-Story Car Park Monday to Saturday. Swansea city centre is very much open for business.
Robert Francis-Davies, Swansea Council’s cabinet member for Investment, Regeneration and Tourism, said: “We're delighted to be working with BID and Dawnus to promote this free parking offer at the Quadrant and St David’s multi-story on Small Business Saturday. Small businesses are vitally important to our city centre now and to the area's success in its very bright future. Our regeneration under way, including new city centre homes, a dramatically improved Kingsway, the digital village and the 3,500-capacity digital arena, will transform the area.
"It will see more people living in the city centre, working there and spending quality free time there. There’s free parking all year every Sunday in council car parks, after 3pm Monday-Saturday in the St David’s multi-story over the Christmas season – and the Kingsway is clear of roadwork’s until January 6. There are great attractions such as the Christmas Market, Santa’s Grotto and Waterfront Winterland.”
"We are delighted to partner with Dawnus Construction on this great offer, which will help boost footfall to the city centre on the key trading day of Small Business Saturday."
Swansea BID Chair, Juliet Luporini